Luis Alonso

Headlines · 1

1. Oct 20
   HP details AI-ready CDP built on Databricks CustomerLake

   At Data + AI Summit 2026, HP's Luis Alonso described how the company consolidated hundreds of data lakes and repositories into a small number of governed Databricks lakehouses and now layers marketing activation on top using Databricks CustomerLake and AI/BI Genie. HP estimates that folding CDP capabilities into CustomerLake could cut CDP total cost of ownership by up to 40% versus its former composable CDP, that it added 90% net-new marketing signals, and that its first CustomerLake session reached audience-ready status in two hours rather than the two to three months it says a traditional CDP could take. Those figures are HP estimates and first-session results reported by the Databricks Blog, not independently verified measurements.

   Databricks Blog · 🔥 0

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