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- AI short dramas shift value from shows to reusable characters as brands move in
A Mirror Entertainment analysis republished by Huxiu AI says AI dramas are being reassessed as marketing assets: in "Whoa! I Have a Kid With My Nemesis Season 2," male lead Qi You became a "promotion ambassador" for La Mer, with purchase links embedded in the episodes and the character later appearing in the brand's livestream, using the show's relationship arc as the sales narrative. The article cites DataEye figures putting China's AI drama and comic-drama market above 22 billion yuan in the first five months of 2026, with institutions expecting over 40 billion yuan for the year, but says that of more than 220,000 new titles added on Douyin in the first half, only 1,055 passed 100 million views and just 1.3% cleared the industry's 50-million-view break-even line. It also reports that the producers of "Yu Ni Shen Qing Qin Ru Yu Sheng" began selling official merchandise in October — limited character cards at 49.9 yuan sold 12,000 boxes for nearly 600,000 yuan — after an unlicensed 129-yuan bracelet tied to lead character Duan Yan had already sold more than 10,000 units.
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