Higgsfield
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- Why AI Applications Struggle to Make Money
This opinion article argues that standalone AI applications will struggle to sustain profits because single-point capabilities such as coding, translation and presentation generation have low barriers and switching costs. It says the stronger business model is enterprise-focused workflow capture: using AI to take over complete business processes, tie value to measurable P&L outcomes, and embed AI into products, services and operations rather than selling consumer subscriptions.
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