CustomerLake

Headlines · 2

1. Oct 20
   HP details AI-ready CDP built on Databricks CustomerLake

   At Data + AI Summit 2026, HP's Luis Alonso described how the company consolidated hundreds of data lakes and repositories into a small number of governed Databricks lakehouses and now layers marketing activation on top using Databricks CustomerLake and AI/BI Genie. HP estimates that folding CDP capabilities into CustomerLake could cut CDP total cost of ownership by up to 40% versus its former composable CDP, that it added 90% net-new marketing signals, and that its first CustomerLake session reached audience-ready status in two hours rather than the two to three months it says a traditional CDP could take. Those figures are HP estimates and first-session results reported by the Databricks Blog, not independently verified measurements.

   Databricks Blog · 🔥 0
2. Oct 19
   Databricks CustomerLake Campaign Agents reach Beta, Profile Agents enter Private Preview

   Databricks said CustomerLake's Campaign Agents are advancing to Beta and Profile Agents are entering Private Preview, the next maturity step for the Agentic CDP embedded in its platform. Campaign Agents, powered by Genie, let marketers build audiences in natural language from customer data already in Databricks; Profile Agents aim to unify scattered customer records into Customer 360 profiles in Databricks, with source normalization, identity resolution and incremental updates. Databricks named Getnet by Santander, HP and AB InBev as CustomerLake users, and quoted HP's Kumar Ram saying models and attributes were ready for audience building within two hours versus two to three months with a traditional CDP, and that the setup could potentially cut CDP total cost of ownership by 40%.

   Databricks Blog · 🔥 0

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