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- 'Not heartburn' line goes viral as AI short dramas fall into a copy-paste rut
In an article by Su Sinan of Economic Observer, republished by Huxiu AI, lines such as "it's a bit pricey, but it doesn't cause heartburn" and "better to earn less than break the rules" are said to recur across AI-generated short dramas featuring food-stall vendors, turning into a widely shared meme. The piece traces the meme to a fixed "honest shopkeeper beats the cut-throat rival" template that has spread from bun shops to noodle stalls and tea stores, with some low-cost teams reusing similar face models, prompts and character templates so that characters look interchangeable. It cites data showing about 46,900 AI animated dramas released in 2025 with over 70 billion views, and more than 221,900 new AI short dramas online in the first half of 2026, of which only 1,055 passed 100 million views — a 0.47% rate — while roughly 90% of projects industry-wide are losing money.
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