OpenAI to test visual ads alongside ChatGPT image generation
OpenAI says it will start testing a new visual ad format in ChatGPT later this month in the US, initially shown while users generate images; the ads will be clearly labeled, kept separate from the image being created and will not influence ChatGPT's answers, appearing for Free and Go users while Plus, Pro and Enterprise stay ad-free. The company is also expanding ad measurement and conversion partners (Hightouch, Tealium, LiveRamp, AppsFlyer, Triple Whale, Adjust and others) and running brand-suitability pilots with DoubleVerify and Integral Ad Science, saying ChatGPT reaches 1.2 billion people weekly. According to a 36Kr roundup, the same wave of announcements included textGrain, an invisible text watermarking scheme for EU AI Act compliance that API customers can opt into and that OpenAI plans to open-source, plus a roughly 50% default speed increase for GPT-6 Astra and GPT-6.1 Sol (reported as 30 to 50 tokens per second) for subscribers.