An under-the-radar procurement program led by the Department of Defense has been granting special statuses to would-be defense contractors that make it easier for the government to quickly purchase their AI offerings, based on product videos that must be no longer than five minutes.

It’s part of the Pentagon’s desperate bid to inject competition in a market the United States military itself destroyed.

The initiative, known as Tradewinds, is managed by DOD’s Chief Digital and Artificial Intelligence Office (CDAO.) Companies can submit videos describing how their AI products address one of several different “strategic focus areas” that the government periodically updates. At least once a month, a panel of judges review submissions and decide whether to accept them into the Tradewinds Solutions Marketplace, where the videos can then be viewed by government officials.

If accepted, the pitched products are considered “post-competitive.” Many procurement regulations include competitive requirements. The status can let government buyers check off that box and potentially help shave months off of award timelines. A DOD official says that in several instances, the department has been able to make awards using Tradewinds in less than a week. OpenAI, Anthropic, and Google are all listed as participants.