Salesforce to acquire AI analytics platform Loops
AI summary
Salesforce said it has signed a definitive agreement to acquire Loops, an AI-driven analytics platform that uses machine learning to monitor business performance, explain shifts in metrics and surface improvement opportunities. The deal is expected to close in early November of Salesforce's fiscal 2027, subject to customary closing conditions.
In-depth insight
It is another step in Salesforce's effort to fold AI analytics capabilities into its own product stack, though deal terms were not disclosed.