Meta Muse's rise: can personal AI agents scale beyond walled gardens?
An analysis republished by 36Kr (originally from Haike Caijing) says Meta's Muse personal AI agent, launched Sept. 8, topped the U.S. iOS free app chart for multiple days, with Sensor Tower reporting more than 730,000 downloads in five days and over 5 million cumulative by Sept. 30; Meta followed with the long-horizon Muse Wonder model on Oct. 12, a day before Google's Gemini 4 Argon. The piece says Muse chains together booking, price comparison and email tasks through users' email and Google accounts, but Amazon has asked Meta to remove it from the service, while Shopify opened checkout to AI agents via a universal commerce protocol; in China, agents face app-island barriers, and Doubao's phone assistant listed 151 apps—including Taobao, Alipay and WeChat—that refuse agent operation. It also cites Muse pricing (roughly 100 million free tokens a week, plus $20 and $100 monthly tiers), a reported Mac client zero-day, a six-bank risk warning, and a Toronto blogger who said Muse accepted a low offer and shared his home address.
Muse's popularity puts the question of whether personal AI agents become the next major AI gateway on the table, with platform blocking and app silos likely deciding how far they can go.