A 36Kr analysis says Meta Muse's personal-agent push has set off a wave in China: Alibaba is testing "Qwen Go!", Tencent is pushing LightVela and trialing Handy Bot, and ByteDance is adding automation to Doubao. By contrast, Moonshot's Kimi Claw, launched in February, is still in beta seven months on, with the author saying internal maintenance of the product has visibly slowed. The author attributes this to unit economics: a 199-yuan monthly consumer plan spreads to roughly 0.5 yuan per simple chat, but a complex agent task triggers many model calls, sandbox compute and long context, and per public information more than 70% of Kimi's revenue comes from token-billed business API usage. The piece argues the giants are instead banking on indirect returns — Meta on strong-intent ad targeting, Alibaba on GMV and take rates, Tencent on private-domain retention and payment flows, ByteDance on protecting its content and traffic entry — and that payment authorization is the endgame, noting Doubao's phone assistant was blocked by major apps when it tried GUI-based cross-app ordering and payment.

Meta·Meta Muse·Moonshot AI·+5