Apple CEO reportedly urged faster development of an agentic Siri
AI summary
Bloomberg’s Mark Gurman reported in the Power On newsletter that Apple CEO John Ternus privately met with software engineering chief Craig Federighi and urged him to accelerate Apple’s AI development. The stated goal was to make Siri an AI agent capable of autonomously completing tasks for users. On a recent earnings call, Ternus said Apple was satisfied with feedback on the new Siri and pleased that more users could try it, but the report provided no independently verifiable usage data.
In-depth insight
The reported intervention shows management-level pressure to advance Apple’s work on a task-completing Siri. The report describes autonomous task completion as a development goal, not a demonstrated or shipped capability.