Ternus Reportedly Urges Faster AI Push at Apple
Bloomberg reporting cited by TechNews, AIbase and ZDNET says Apple CEO John Ternus has urged software engineering chief Craig Federighi to accelerate the company's software and AI roadmap. The reported aim is to move beyond necessary Siri improvements toward a more agentic assistant capable of taking actions for users. The reports also say Apple is testing AI-assisted code-generation workflows to reduce integration work and give engineers more time for writing and innovation. ZDNET notes that the current revamped Siri has some agentic features but is not yet comparable to increasingly autonomous agents from AI-first companies.
The reported push could affect both Apple's AI product direction and software-development practices. It also highlights the gap between the current Siri and the more autonomous agents being developed by competitors, although the report does not establish a new shipped capability.
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《彭博社》引述消息人士報導，蘋果新任執行長約翰·特納斯（John Ternus）近期在一場閉門會議中，要求軟體主管克雷格·費德里吉（Craig Federighi）加快公司的軟體工程與 AI 開發步調。他期望蘋果不要僅停留在改善 Siri，而是應朝著更具野心的方向前進。
報導指出，特納斯對蘋果在 AI 領域的進展速度感到挫折，認為相較於競爭對手，公司的腳步仍顯得保守。儘管費德里吉在前任 AI 負責人離職後已全面接手相關業務，且目前沒有任何跡象顯示他將離開蘋果，但高層顯然希望改變他對軟體發展的策略思維。
消息人士也提到，蘋果內部在開發節奏上存在落差。費德里吉主導的軟體團隊，通常只制定 12 到 18 個月的短期計畫，但硬體工程團隊往往採用長達數年的長期藍圖。這種軟硬體計畫上的時間差，被認為可能影響了新產品的開發速度與初期版本的雄心。