AI virtual influencers move from experiment to business
TechNews reports that AI-generated virtual creators on social platforms are turning from a novelty into a fast-expanding business, using AI-made faces, voices and videos to accumulate views on Instagram, TikTok and YouTube before funneling audiences to brand deals, paid subscriptions or paid courses. The reported production flow starts with defining a character's look and persona and making multi-angle reference images, then applying the character to existing or self-shot motion footage so AI handles face-swapping, body replacement, voice and post-production; some tools offer options for age, ethnicity, hairstyle and body shape. An industry spanning platforms, agencies and course sellers has formed around the trend, with some virtual personas appearing in beauty, fashion, fitness and entertainment work, including large brand events.
Platforms have rolled out AI labeling tools and Fanvue and OnlyFans each set rules, but the report says labels do not mean the original performer consented to being reproduced, and disputes over copying, impersonation and unclear licensing are growing.
社群平台上以人工智慧生成的虛擬創作者，正從新奇玩法變成一門快速擴張的生意。這些帳號不需要真人上鏡，卻能透過 AI 生成的臉孔、聲音與影片，在 Instagram、TikTok、YouTube 等平台累積大量觀看，並進一步導流到品牌合作、付費訂閱或教學課程，形成一條完整的變現鏈。
相關內容的製作流程也被大量公開分享。創作者先替角色設定外貌與人設，再製作多角度參考圖，接著把角色套進既有影片或自行拍攝的動作素材中，讓 AI 完成換臉、換身體、配音與後製。部分工具甚至提供年齡、族裔、髮型與身形等選項，讓使用者直接打造出可被包裝成模特兒、生活風格網紅或脫口秀演員的虛擬人物。