Bites brings the agentic ordering fight to food delivery
AI summary
Bites, a small AI-native food-ordering startup, lets diners order through ChatGPT while routing orders directly to restaurants through point-of-sale integrations. Its lower-fee model is drawing attention from DoorDash, highlighting how agentic ordering could weaken delivery apps’ control over discovery, customer data and advertising.
In-depth insight
Agentic ordering could shift the economics and customer relationship from delivery platforms toward restaurants and AI services.