Sinolink: AI short-drama exports still early, market may top $5B in 2026
A Sinolink Securities research note says overseas short dramas monetize mainly through in-app purchases, with advertising serving as a supplementary channel. Citing DataEye, it puts the 2025 overseas micro-drama market at about $4 billion, including $2.279 billion in two-platform app IAP revenue, up 129% year on year, and says the overall market could exceed $5 billion in 2026; downloads reached 1.441 billion in the first half of 2026, up 79%. The report argues Chinese teams hold systemic advantages over local overseas producers in IP libraries, industrialized AI production and proven monetization models, even though AI short-drama exports remain at low penetration.
The note offers market-size and paying-user data points for gauging how quickly AI-generated content is commercializing in overseas short dramas.
国金证券:当前AI短剧出海仍处渗透率低位,远期市场空间有望持续扩容-36氪
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