Heathrow taps Adobe agentic AI to rebuild website and track LLM visibility
AI summary
Heathrow Airport said on 8 October that it is extending its partnership with Adobe and will rebuild its main website on Adobe CX Enterprise, an AI customer-experience system that uses AI agents; the site draws more than 50 million visitors a year. The airport will also use Adobe Experience Manager for personalised content aimed at passengers, local communities and government stakeholders, plus Adobe Brand Visibility to track how its content surfaces on ChatGPT, Microsoft Copilot and Perplexity. Neither company gave a launch date or disclosed the deal's value.
In-depth insight
It is a concrete example of a large organisation treating chatbots and LLM answers as a channel to be managed alongside its own website.