Tonic.ai

Headlines · 1

1. Oct 9
   Spirit privacy ombudsman backs $10M sale of deidentified passenger data to Google

   Consumer privacy ombudsman Lucy Thomson recommended in a 5 October report that Spirit Airlines be allowed to sell deidentified passenger data to Google, which won the auction with a $10m bid, according to Business Insider. The new report says booking and transaction records, refunds, inflight purchases and WiFi sales are excluded from the deal and will not reach Google "in any form"; Spirit has hired Tonic.ai to deidentify the remaining unstructured data, including corporate email that may hold personal details. A court hearing on the sale is set for 14 October, and the court has the final say. Google has said it is not buying personal information and that the data would help improve its products and AI models.

   The Next Web · 🔥 0

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