Radisson Hotel Group
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Headlines · 1
- Radisson launches ChatGPT hotel plugin, says bookings convert 1.5x organic search
Radisson Hotel Group, working with Accenture Song, launched a Radisson Hotels plugin in ChatGPT that lets travelers see hotel suggestions on a map, compare pricing and amenities, then continue to Radisson's site to book. OpenAI says the plugin was built in six weeks with agentic development, and that users with it installed no longer need to type @RadissonHotels for it to appear when relevant. The companies report a visit-to-booking conversion rate about 1.5 times Radisson's organic search for July-August 2026; Radisson is also running sponsored ChatGPT ads, with more than half of recorded checkout and booking events attributed through view-through measurement.
OpenAI · 🔥 8
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