Premiere Pro
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- AI is rewriting video editing workflows — and who gets to call themselves a pro
A commentary published by TMTPost argues that AI is reshaping video editing along three lines: smarter understanding of footage, democratized fine-grained control, and automated delivery, shifting “professional editing power” toward a wider pool of creators. It cites an Adobe survey of more than 16,000 creators in which 57% said AI-generated output still needs moderate or heavy post-editing, 93% want faster production and 85% insist on keeping final creative control. The author also contends that free tiers are turning from stripped-down teasers into entry points, and that competition is moving from individual features to a full workbench spanning generation, fine editing and multi-platform delivery.
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