Peach Blossom Hairpin
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Headlines · 2
- AI Short Drama 'Peach Blossom Hairpin' Likeness Case Goes to Trial in Hangzhou
On October 10, 2026, a personality-rights lawsuit by a woman surnamed Li (online name "Qihai") against three parties behind the AI-generated short drama "Peach Blossom Hairpin" opened at the Xihu District People's Court in Hangzhou and was not ruled on the same day. The plaintiff says the AI character "Shopkeeper He" closely resembles her 2024 photo set — including facial features and the placement of a mole — and portrays her as a villain who beats women and abuses animals; she seeks 115,000 yuan in combined damages, while the defendants argue the image was AI-generated rather than taken directly from her photos, that she lacks sufficient public recognition to be identifiable, and that liability should fall on actual producer Hunan Duoduoyang Technology. A second claimant, surnamed Wang (online name "Baicai"), settled with the parties before trial, and a court-notice apology published on October 10 said the producer failed to properly vet AI prompts and generated images, producing a character that overlapped with his likeness and infringed his portrait and reputation rights.
虎嗅 AI · 🔥 0 - AI short-drama male leads build fanbases as face and voice disputes grow
A DoNews feature examines the fandom forming around algorithm-generated male leads in AI short dramas, including characters such as Duan Yan, Gu Jingchen and Yan Jiming, who have their own accounts and fan groups. Duan Yan took part in this year's Tmall Qixi campaign as an AI companion character alongside other AI leads, while the article describes an industry that either licenses face data for roughly 100–200 yuan a year or scrapes multiple photos of real performers and blends features into composite faces. It cites the takedown of the AI drama "Peach Blossom Hairpin" over an unlicensed likeness, with its producer barred from uploading for 15 days, and a voice actor's claim that Duan Yan used an AI voice closely resembling his without permission. The piece also says more than 220,000 AI short dramas launched on Douyin in the first half of the year, 98.7% of them below break-even, and notes Mango TV announced five AI "debut" artists shortly before publication.
DoNews · 🔥 0
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