Oppo Europe

Headlines · 1

1. Oct 17
   Oppo bets on premium push in Europe, citing AI chatbots as a phone-buying gateway

   In a roundtable interview with TechRadar, Oppo Europe CEO Elvis Zhou said the company will pursue an aggressive premiumization strategy in Europe, aiming to be a differentiated third premium option rather than compete on price against the two brands that dominate the segment. The article cites Counterpoint Research data showing Q3 2026 was the lowest Q3 for smartphone sales in 14 years, with Apple and Samsung at roughly 34% of the European market each while Oppo's share is put at between 1% and 4%. Zhou said Oppo's own survey found more than 40% of young people ask AI tools questions when buying a phone, which he argues favors products judged on features; the upcoming Find X10 and Find X10 Pro Max, with the Pro Max due October 21, are described as the first test of the strategy.

   TechRadar · 🔥 0

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