Michelle Masek
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- Honeyjar launches AI comms platform to encode senior PR expertise
Honeyjar, a startup founded by veteran communications executives Michelle Masek and Nadia Jamshidi, is appearing at TechCrunch Disrupt as part of the Startup Battlefield 200, aiming to make senior-level PR judgment available to founders and others without comms experience. The tool automates drafting announcements, building media lists, finding reporters, tracking coverage and surfacing speaking opportunities, while the company says a human must still hit send or publish. Honeyjar says its waitlist drew 10,000 signups in the first 24 hours, with beta testers including Nextdoor, Coco Robotics, Bloomberg Beta and agencies Mission North and Full Picture, and it is training the product on other PR professionals' judgment through an initiative called Comms Lab.
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