Hongguo Duanju

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   AI short dramas keep viewers on phones; China projector sales fall 26% in H1 2026

   An analysis republished by TMTPost, citing RUNTO Technology, says China's smart projector market sold 2.056 million units in the first half of 2026, down 26.0% year on year, with revenue down 27.0% to 3.34 billion yuan; Q2 shipments fell below one million units for the first time since 2022. The article partly blames a shift in viewing habits toward phones, citing a Nomura report that ByteDance's Hongguo Duanju short-drama app reaches 168 million daily active users, up 107% year on year — more than the combined DAU of iQiyi, Tencent Video, Youku and Mango TV — at 125 minutes of use per day. It adds that 430,000 micro-dramas launched in China in the first eight months of the year, 13 times last year's total and over 90% AI-generated, while projector maker XGIMI is pivoting with its MemoMind One AI display glasses.

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