Hangzhou Yingqu Shiguang Technology
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- AI Short Drama 'Peach Blossom Hairpin' Likeness Case Goes to Trial in Hangzhou
On October 10, 2026, a personality-rights lawsuit by a woman surnamed Li (online name "Qihai") against three parties behind the AI-generated short drama "Peach Blossom Hairpin" opened at the Xihu District People's Court in Hangzhou and was not ruled on the same day. The plaintiff says the AI character "Shopkeeper He" closely resembles her 2024 photo set — including facial features and the placement of a mole — and portrays her as a villain who beats women and abuses animals; she seeks 115,000 yuan in combined damages, while the defendants argue the image was AI-generated rather than taken directly from her photos, that she lacks sufficient public recognition to be identifiable, and that liability should fall on actual producer Hunan Duoduoyang Technology. A second claimant, surnamed Wang (online name "Baicai"), settled with the parties before trial, and a court-notice apology published on October 10 said the producer failed to properly vet AI prompts and generated images, producing a character that overlapped with his likeness and infringed his portrait and reputation rights.
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