Estée Lauder

Headlines · 1

1. Oct 12
   OpenAI launches ChatGPT ad tools as AI marketing shifts to product R&D

   Huxiu reports that OpenAI announced new advertising tools on Sept. 16 that let advertisers create, edit and analyze campaigns in natural language, with copy and image suggestions. In a follow-up interview, Ding Tian, founder of Shuzong Technology, argues the underrated opportunity in AI marketing lies upstream, at the stage where a product is not yet defined — deciding what to make and for whom rather than only how to promote it — and says work on consumer insight and new-product development for an Estée Lauder project was cut from about two months to two weeks. Ding says his large clients pay annual subscriptions typically in the hundreds of thousands to 1 million yuan for a specific category and scenario, covering models, data and initial deployment, and predicts that within six months there will be beauty or beverage products where agents take part from product definition through to real production.

   虎嗅 AI · 🔥 0

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