DataEye Drama Chart

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1. Oct 23
   Red Fruit Quitting Debate Highlights AI Short-Drama Economics

   TMTPost reports that Red Fruit-related terms trended on Weibo around October 14, including concerns about addiction, repetitive content and anti-addiction controls. The feature cites third-party estimates that average Red Fruit use reached about 125 minutes per day in August 2026 and describes support groups formed by people trying to quit, including exam candidates repeatedly uninstalling the app. It also examines the economics of AI short dramas: an industry survey cited in the report counted more than 221,900 AI short dramas launched nationwide in the first half of the year. The report cites a 0.16% hit rate for AI short dramas in the first quarter, says 64% received fewer than one million plays, and attributes falling traffic-acquisition returns to DataEye Drama Chart data.

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