Chen Rui

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   Bilibili CEO Says Human-Led Creation Remains Central in AI Era

   Bilibili Chairman and CEO Chen Rui said at the 2026 Wuzhen Summit of the World Internet Conference that the best content should remain human-led. He argued that AI expands creators’ capabilities, while personal expression and empathy remain central, and predicted that AI video-creation technology will eventually surpass humans. Chen also said Bilibili intends to use technology to empower creators and support self-expression.

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