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- 'AI bros' backlash: name-dropping AI as a social flex draws scorn
A New Weekly commentary republished by Huxiu AI popularized the Chinese slang term 'AI deng' — people who pepper conversations with Prompt, Agent and multimodal-model jargon and treat 'using AI' as a high-end social persona. The author argues this showing-off actually exposes anxiety about being left behind by new technology rather than real capability, citing examples such as Cheetah Mobile chairman Fu Sheng using AI to write Mid-Autumn greetings for 50 staff and to reply to 70-plus messages (which drew online criticism), and a Golden Eagle Awards short film criticized for inserting AI-generated avatars 'AI for AI's sake'. The piece also cites a widely shared but contested chart claiming about 6.8 billion people have never used AI, 1.3 billion have used free conversational AI, and only 0.04% have used coding-style agent tools, while noting the figures and methodology were disputed.
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