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- CAP urges FTC to curb AI-driven surveillance pricing
A Center for American Progress brief introduces "surveillance pricing": AI letting firms cheaply mine personal data, behavior and circumstances to gauge willingness and ability to pay, and price accordingly. It urges the FTC to pair disclosure rules with substantive safeguards and a genuine right to opt out. The brief cites an investigation in which Instacart's Eversight AI pricing software tested different prices on shoppers without their knowledge, with some paying up to 23% more for identical groceries at the same store and moment; Instacart stopped the tests and the FTC opened an investigation. The FTC issued a proposed policy statement on personalized pricing in August 2026, and several states, including Maryland, Connecticut and New Jersey, have passed laws, with New York's Uniform Fair Pricing Act awaiting the governor's signature.
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