Ant Group Research Institute
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- Ant Group Research Institute: trustworthy agent actions become the core market friction
An essay by Li Zhenhua and Zhang Yun of the Ant Group Research Institute, published by Economic Observer and republished by 36Kr, argues that agents are pushing digitalization from connecting information to organizing action: people set goals, boundaries and key confirmations, while agents gather information, compare options, marshal resources and coordinate communication. The authors say the unit of business shifts from buying goods and services to buying task outcomes, and market structure moves from a stable two-sided marketplace to a dynamic multi-party action network spanning models, data, tools and specialized capabilities. They identify trustworthy agent action as the central market friction and call for ex-ante identity and authorization mechanisms, in-process transaction rules and verification, and ex-post audit and correction, arguing firms will compete less on traffic gateways and more on connections and trust within agent ecosystems.
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